Web Site Tip of the Month - November/December '06

This Month's Web Tip - Holidays

Are you making the most of your web site during the holidays?

Yes, of course holidays mean you are busier than than you thought was possible, but with a little planning, keeping your website updated with specials, new products and sales doesn't have to take up a lot of time.

Remember, more than ever, customers are doing their shopping online. Even when they intend to make the actual purchase at a brick & morter store, time-strapped consumers are often doing the initial comparisons on the web. So, even if you don't offer online sales on your website, you can still benefit from letting costomers know you have what they are looking for.

And if your business is not in retail sales?

If your business is in the service area, maybe holidays are traditionally a slow time for you. You can still take advantage, by making special holiday offers on your website. Holiday discounts make a good addition to your website and show your customers you appreciate their business.

Suggestions:

Decorations - A few holiday pictures or a simple holiday greeting. Let's people know that your site is current.

Specials - Having a holiday sale? Let your customers know it!

New Products - If you're stocking this year's hot items, let folks know that they can get them there.

Discounts - Special offers give comparison shoppers a reason to pick your business. You can even offer a coupon for shoppers to print and bring in for a discount.

 

Remember, on the web, your web site is you

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