Web Site Tip of the Month - October '06

This Month's Tip - What's New? Anything?

When it comes to your website, are you in the "set it and forget it" category?

You wouldn"t think of leaving the same dusty window display up for months (or even years!). Or letting your place of business become dingy and outdated. A stale website makes people wonder what else you're neglecting.

Don't make these excuses:

"All I need is something plain so people can find us on the web"
A site that never changes gets lower search engine rankings. And even if they find you, will that bare bones site give people what they need to choose you.

"They can just call for more information "
People like the internet because it's quick and allows them to shop when it's convenient for them, not just when you're there to answer the phone. Why make it harder for potential customers to choose you? Remember, your competitors are on the web, too.

"I don't have time"
You don't have time for new customers? You don't have time to market your business? You're kidding, right?

Keeping a website updated doesn't have to be major chore or drain on your time. Just some new text and updating your photos can make a big difference.

Some suggestions:

Changes: Any changes you make to products, services or contact information should be immediately updated on your website.

New products or services: Lets your customers know that you are always looking to offer them more and better products or services.

Seasonal specials: Gives people a reason to come back to your site regularly. You can even offer "web only" specials or coupons.

Helpful information: Shows your business is about providing value to customers. More unique content will also help your search engine rankings.

Your website never stops talking. What is it saying about you?

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